Privacy Policy

Last updated: October 13, 2026

1. Who We Are

dondiablo.com is run by Hexagon HQ B.V., Mauritskade 80, Amsterdam, the Netherlands (registered office: Amsterdam; Chamber of Commerce no. 69392927; RSIN 857857691) (“we”, “us”, “our”). Hexagon HQ B.V. is the controller for the personal data collected through dondiablo.com. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, sign up for communications, or interact with our services.

Hexagon HQ B.V. also runs HEXAGON HQ (hexagonhq.com), the record label founded by Don Diablo, which has its own privacy policy for the data it collects on hexagonhq.com. Both sites use the same database, one mailing list and one fan database: section 6 explains how.

For questions about this policy, contact us at: info@dondiablo.com

2. What Data We Collect

We may collect the following personal data:

  • Contact information: name, email address, phone number, city, and country/region — when you sign up for our newsletter, drop sign-ups, pre-save campaigns, or contact forms.
  • Usage data: pages visited, time spent, device type, browser, IP address — collected automatically via cookies and analytics tools.
  • Marketing preferences: which communications you have opted in to (e.g., tour updates, new music, merchandise).
  • Purchase data: if you purchase merchandise or tickets through our links, we may receive transaction confirmation data from third-party platforms.
  • Photos and videos you upload: when you share your moments from a show with us — see section 5.
  • Data from HEXAGON HQ: if you joined the HEXAGON community, signed up for a HEXAGON event or merch, or sent a release receipt on hexagonhq.com and agreed there to receive news, drops and offers from Don Diablo and HEXAGON, we add your email address, name and, where you gave them, your phone number (for SMS), city and country to our mailing list, with where you signed up. Community members, sign-ups and approved receipts are also counted in our fan database — see section 6.

3. How We Use Your Data

We use your personal data for the following purposes:

  • Newsletter & email communications: sending you updates about new music releases, tour announcements, and artist news.
  • SMS & text-message communications: sending updates, drop announcements, and event reminders by text message to the phone number you provide when you sign up. You can opt out at any time by replying STOP or contacting us.
  • Tour updates: notifying you when shows are announced in your region or country.
  • Pre-save campaigns: allowing you to pre-save upcoming releases on streaming platforms and receiving related announcements.
  • New music announcements: informing you about upcoming singles, albums, remixes, and collaborations.
  • Merchandise promotions: sending you information about new merchandise drops, limited editions, and exclusive offers.
  • Targeted advertising: using your data to show you relevant advertisements on social media platforms (Meta, Google, TikTok) and other digital channels. This may include creating custom audiences and lookalike audiences based on your interactions with our content.
  • Website improvement: analyzing usage patterns to improve our website, content, and user experience.
  • Event invitations: sending invitations to exclusive events, listening sessions, and fan experiences.
  • Fan overview: combining our fan data in one fan database to see where our fans are and how we can reach them — see section 6.

4. Legal Basis for Processing (GDPR — EEA Users)

If you are located in the European Economic Area (EEA), we process your personal data based on the following legal grounds:

  • Consent: when you sign up for our newsletter, drop sign-ups, pre-save campaigns, or marketing communications (by email and SMS), including when you agreed on hexagonhq.com to receive news, drops and offers from Don Diablo and HEXAGON (section 6), and for analytics and advertising cookies (the Meta Pixel and Google Analytics) and the server-side events we send to Meta, if you click "Accept" in the cookie banner (section 10). You can withdraw your consent at any time.
  • Legitimate interest: for our fan database (section 6) and for preventing spam and abuse, where this does not override your rights. You can object at any time (section 7).
  • Contract performance: when processing is necessary to fulfill a purchase or service you requested.

5. Photos & Videos You Upload (Moments)

After some shows we share a link (dondiablo.com/moments/…) where fans who were there can upload their photos and videos. This section explains which data that involves and what we do with it. The licence you give us for your uploads is set out in our Terms.

What we collect.

  • The photos and videos themselves, including the people who can be seen or heard in them.
  • Metadata stored inside the files, which can include when and where a photo or video was taken (time, location) and which device was used. Before sending, your device normally resizes photos and removes their metadata (including location), and converts videos larger than 40 MB or above 1080p to at most 1080p without metadata. Videos up to 40 MB and 1080p, GIFs, and files your device cannot convert (for example some HEIC photos in some browsers) are sent as they are, with their metadata; we do not use it to profile you.
  • Your email address and, if you give it, the name or Instagram handle you want to be credited with.
  • Which show you uploaded for, and when.
  • Your IP address and browser information (user agent), to prevent abuse.
  • A record of what you agreed to: the exact licence text and its version, and the date and time. If you also chose to receive emails, we store that choice with its exact text and version as well.

What we use it for. Reviewing the uploads; using the photos and videos we select in our content (such as social media, ads, aftermovies, our website and press), with credit where possible; contacting you about your upload if needed; preventing spam, abuse and illegal content; keeping proof of the licence and of your choices; and — only if you ticked the separate, optional box — sending you news by email. If you tick that box, your email address is added to our mailing list (Brevo) and counted in our fan database (section 6).

Legal basis.

  • Contract: the licence agreement you enter into when you upload (your uploads, email address, credit and the licence record).
  • Legitimate interest: for the people who can be recognised in uploads (sharing footage of a public show to promote it), and for preventing abuse (IP address and user agent). You can object at any time.
  • Consent: for emails, if you ticked that box. You can withdraw it at any time with the unsubscribe link in any email.

Storage and sharing. Uploads are stored in private storage with our hosting provider Supabase and are not publicly accessible; our team views them through links that expire. We may share selected uploads with the parties we work with to make and publish content (such as editors, labels and agencies). Once we publish an upload, it is public.

How long we keep it.

  • Uploads that were started but never finished: deleted automatically after 24 hours.
  • Uploads we turn down: deleted 30 days after we have reviewed them.
  • Uploads we have not reviewed within 6 months: deleted automatically.
  • Uploads we keep for possible use: kept until we turn them down or you ask us to remove them (see Removal below).
  • Uploads we use: kept for as long as we use them.
  • The record of the licence and of your choices: kept for as long as the licence runs, as proof.
  • Your IP address and browser information: deleted automatically after 90 days.
  • Your email address for news (if you opted in): used for news until you unsubscribe; see section 11 for what we keep after that.

Removal. Want an upload removed — your own, or one in which you can be recognised? Email info@dondiablo.com with the show and a description or screenshot of the photo or video. We will delete it from our storage and not use it in anything new. We cannot recall content that has already been published or that others have already shared. Your other rights (section 7) apply as well.

6. Our Fan Database & Shared Mailing List

To understand where our fans are and how we can reach them, we keep one overview with one entry per fan (the "fan database"). It combines data we already have from:

  • sign-ups on dondiablo.com (drops and city requests) and the Hexagonia waitlist;
  • Hexagonia accounts, including activity such as meetups, push notifications, likes and comments;
  • our mailing list at Brevo, including the people HEXAGON HQ added to it (see below) and — for customers of our webshop — the number of orders and the total amount spent, which Brevo receives from the webshop;
  • Moments uploads, only if you chose to receive emails;
  • HEXAGON HQ (hexagonhq.com), the record label founded by Don Diablo, which we also run and which uses the same database: members of the HEXAGON community (not members it blocked) and sign-ups for HEXAGON events and merch (name, email address and, where given, phone number, city and country), and approved release receipts (name and email address only, never the receipt itself).

For each fan it shows the country and city, which channels we may use (email, SMS, push — taking unsubscribes and STOP replies into account), when we first and last saw you, and a "superfan" score based on your activity, such as the drops you signed up for, purchases, community membership and uploads. We use it to plan shows, drops and releases and to decide where to focus. It is updated automatically every 15 minutes, so unsubscribes and deletions in the sources carry through.

The score only helps us understand our audience: it does not decide whether you can take part in anything, and it has no legal or similar effect on you. Being in the fan database does not by itself mean we send you messages: we only contact you through the channels you signed up for with us, on dondiablo.com or hexagonhq.com.

Legal basis: our legitimate interest in understanding our audience and planning our work. You can object at any time (section 7). How HEXAGON HQ handles your data is explained in its own privacy policy at hexagonhq.com/privacy; if you ask HEXAGON HQ to delete your data, it is also removed from our fan database and, if you came onto our mailing list through hexagonhq.com, from the mailing list.

One mailing list with HEXAGON. Don Diablo and HEXAGON share one mailing list at Brevo, for email and SMS. Every sign-up form on hexagonhq.com (the community, event and merch sign-ups and release receipts) says that by submitting you agree to receive news, drops and offers from Don Diablo and HEXAGON by email and SMS, and HEXAGON HQ stores that consent (the text, its version and the time). If you joined the HEXAGON community, signed up for a HEXAGON event or merch, or sent a release receipt, and your consent to that text was stored, our server adds you to the list, usually within a few minutes: your email address, your mobile number for SMS if you gave one, your name, city and country, and where you signed up. Community members who joined before 13 October 2026 agreed to messages from HEXAGON HQ only, so we don't add them unless they sign up again. We never add anyone who unsubscribed, or whom HEXAGON HQ blocked from its community; if HEXAGON HQ blocks someone later, we take them off the list again, unless they are also on it through dondiablo.com or our webshop. If you replied STOP to our texts, we add your email address but not your number. If you were already on the list, we only fill in details that are missing. If you signed up on hexagonhq.com, or on dondiablo.com from 13 October 2026, messages can come from Don Diablo and from HEXAGON; if you signed up on dondiablo.com before that, they come from Don Diablo, as the text at sign-up said. Unsubscribing (the link in any email, or replying STOP) stops all messages on the list. Legal basis: your consent, which you can withdraw at any time.

7. Your Rights (GDPR — EEA Users)

Under the General Data Protection Regulation (GDPR), you have the following rights:

  • Right of access: request a copy of the personal data we hold about you.
  • Right to rectification: request correction of inaccurate or incomplete data.
  • Right to erasure: request deletion of your personal data ("right to be forgotten").
  • Right to restrict processing: request that we limit how we use your data.
  • Right to data portability: receive your data in a structured, commonly used format.
  • Right to object: object to processing based on legitimate interest (such as our fan database and its score) or for direct marketing purposes.
  • Right to withdraw consent: withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at info@dondiablo.com. We will respond within one month; for complex requests we may need two more months, and we will tell you why within the first month.

Stopping messages. Use the unsubscribe link in any email from us, or reply STOP to any text. Because Don Diablo and HEXAGON share one mailing list (section 6), this stops all messages on the list, from Don Diablo and from HEXAGON. Withdrawing your consent doesn't affect what we did before.

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, autoriteitpersoonsgegevens.nl) or with the data protection authority in the EU country where you live.

8. Your Rights (CCPA — California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with the following rights:

  • Right to know: request information about the categories and specific pieces of personal data we have collected.
  • Right to delete: request deletion of your personal data.
  • Right to opt-out: we do not sell your personal data to third parties.
  • Right to non-discrimination: we will not discriminate against you for exercising your CCPA rights.

To submit a request, contact us at info@dondiablo.com.

9. Data Sharing

We do not sell your personal data to third parties.

We may share your data with the following categories of service providers, solely for the purposes described in this policy:

  • Email & SMS marketing platforms (e.g., Brevo) — to deliver newsletters, text messages, and other communications.
  • Hosting & storage providers (e.g., Supabase) — to run the website and store data, including the photos and videos you upload.
  • Advertising platforms (e.g., Meta Ads, Google Ads, TikTok Ads) — to create targeted advertising campaigns and custom audiences.
  • Analytics providers (e.g., Google Analytics) — to analyze website usage.
  • Ticketing and merchandise platforms — to process transactions.

All service providers are contractually obligated to protect your data and may only use it for the specified purposes.

10. Cookies & Ads Measurement (Meta)

Cookie banner. We only load the Meta Pixel (Facebook and Instagram) and Google Analytics if you click "Accept" in the cookie banner. They set cookies (such as _fbp and _fbc for Meta) to measure our ads and see how the site is used, including for custom and lookalike audiences. For collecting this data through the Pixel, we and Meta are jointly responsible. Our arrangement with Meta is Meta's Controller Addendum (facebook.com/legal/controller_addendum); you can also exercise your rights with Meta. Legal basis: your consent.

Changing your choice. You can change your choice at any time with here or in the footer of the site. If you switch to "Decline", we stop the Pixel, remove Meta's cookies (_fbp and _fbc) from this site, and our server stops sending events to Meta.

Server-side events (Conversions API), also only with your consent. If you clicked "Accept", our server also tells Meta when you sign up for a drop or for tour updates, ask for a show in your city, or send a booking request, so we can measure and improve our ads (including custom and lookalike audiences). We send the email address, phone number, name, city and country you gave us in hashed form (scrambled with SHA-256). Hashing is not anonymisation: Meta can still match the result to your Facebook or Instagram account, if you have one. We also send your IP address and browser details and, if available, Meta's click identifiers (from Meta's cookies on your device, or from the Facebook click ID in the link you came from); these are not hashed. If you decline cookies, or haven't made a choice yet, our server sends nothing to Meta. Legal basis: your consent, which you can withdraw at any time (see "Changing your choice" above).

Always on. Cookies and browser storage the site needs or that remember your own choices, such as your cookie choice, sound settings and logins for password-protected pages.

Other services. Some pages show content from other services, such as YouTube videos, the map on our tour page and Cloudflare's anti-spam check on forms. These load from those services' servers, so they receive your IP address and browser details and may use their own cookies; their own privacy policies apply.

11. Data Retention

How long we keep your data depends on what it is:

  • Emails and text messages: we send them until you unsubscribe or reply STOP. After that we always keep a record of your opt-out (your email address or phone number, and your STOP reply), so we don't contact you again by mistake.
  • Drop sign-ups: including the record of your consent (the text you agreed to, its version and time, your IP address and browser) and the record of which messages we sent you for that drop, deleted automatically 12 months after the drop ended (the latest of the show date, the presale, the general sale, the last message we scheduled for it and the last sign-up), or earlier if you ask. If you agreed to receive news, your email address and phone number stay on our mailing list until you unsubscribe, and before your sign-up is deleted we keep a copy of your consent (the text, its version and the time, with your email address and, for SMS, your phone number) for as long as you are on that list, so we can show that you agreed; once you unsubscribe, that copy is deleted too. If you unsubscribed, we keep only your email address and phone number and your opt-out (see above).
  • City requests: kept to plan shows in your city, until you ask us to delete them. Unsubscribing stops the messages but does not delete these by itself.
  • Purchase records from our webshop: as long as tax law requires (in the Netherlands, 7 years).
  • Photos and videos you upload: see section 5.
  • Contacts from hexagonhq.com on our mailing list: until you unsubscribe or ask us to delete them, like everyone else on the list (see above), with a copy of the record of your consent for as long as you are on the list. How long HEXAGON HQ keeps its own records is in its privacy policy.
  • Our fan database: follows its sources (section 6).
  • Anything else: as long as we need it for the purpose we collected it for, or as long as the law requires.

If you want us to delete your data altogether, email info@dondiablo.com and we will do so within one month, except for what we must keep by law.

12. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption, secure servers, and access controls.

13. International Transfers

Your data may be transferred to and processed in countries outside your country of residence, including the United States and the Netherlands. Where such transfers occur, we ensure appropriate safeguards are in place in accordance with GDPR requirements (e.g., Standard Contractual Clauses). You can ask us for a copy of these safeguards at info@dondiablo.com.

14. Children

Our services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us and we will delete it promptly.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

16. Contact

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, contact us at:

Hexagon HQ B.V.

Mauritskade 80, Amsterdam, the Netherlands (registered office: Amsterdam; Chamber of Commerce no. 69392927; RSIN 857857691).

info@dondiablo.com